People familiar with the home appliance industry should know that since the end of last year, the sales volume of the domestic home appliance industry has been in a downturn, especially in the color TV industry. Due to the saturation of the domestic market and the oversupply of the market, many home appliance brands have lost money continuously . However, in some recent reports, it has been found that such a home appliance brand has achieved a 32.49% increase! This brand is Konka, an old domestic brand that has accompanied us for many years, and its product power does not need to be said. I remember that I have a Konka TV in my house. It has not been broken for 10 years. Its excellent quality and good brand image are also in-depth. Hearts.
The financial report issued by Konka some time ago showed that in 2017 it increased by 32.49% year-on-year compared with last year. This index growth rate ranked first among domestic color TV listed companies. Isn't the color TV industry already cold? Why can an old brand like Konka grow so rapidly? It is because Konka is not limited to the home appliance industry, relying on the efforts of home appliances in the Internet business, financial business and other aspects to turn performance into a profit, only to achieve more than 30% growth. Of course, Konka has not given up the home appliance industry, and can even rely on the development of other aspects of business to promote the improvement of the home appliance industry! Now Konka's Internet business is in fact co-developing with the main business of color TV, and this synergy effect is actually apparent from this year's semi-annual report. In the first half of this year, Konka's large color TV business achieved a counter-trend in the industry's overall decline of 25% and increased its business growth rate to 2.5%.
Although the 2.5% increase is not impressive, it is unique in the cold winter environment of the entire home appliance industry. I am very impressed that an old-fashioned home appliance brand can make such a smooth transition, and can not forget its own home appliance business, and did not even give up! Continue to work hard.
Many people say that for the old home appliance brand Konka, the emerging business is strong enough to bear more of the performance share, which is the dream of every company that needs to upgrade and transform, but obviously the rise of the new business cannot be blamed on traditional The weakening of the main business, which is the concept of common development. Konka is constantly updating its traditional low-profit businesses while developing new businesses. The sentiment in the home appliance industry is really moving.
Financial business is a new business planned by Konka since 2016. In fact, this new business is closely related to Konka ’s color TV business. By effectively extending the value of Konka ’s upstream and downstream supply chains, a reasonable and efficient value center is formed. Logistics is upgraded to capital flow and profit flow. In fact, this is also the guarantee to consolidate the Konka color TV industry chain from the side. The Internet business was started by Konka in 2015, relying on the in-depth development of Konka color TV tens of millions of user resources. It is also through this kind of in-depth development that Konka has earned hundreds of millions of yuan in revenue every year.
Various signs show that Konka is constantly strengthening its color TV business while developing new businesses, including excellent new products that directly target the large color TV business, as well as various new ideas around the home appliance industry. Bless our domestic appliances can be transformed beautifully, after all, we all know your excellent quality!
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