ã€World Wide Web Reporter Zhang Zhiying】 Wu's departure did not allow Baidu’s artificial intelligence to “coldâ€.
When we asked the next Google Android, Apple iOS where? The intelligent voice platform has become a hotly contested place for the military. Amazon Alexa is a successful example of the Chinese voice intelligent factory.
Of course, Baidu, which pushes artificial intelligence, will certainly not miss it, and its actions will be frequent. A few days ago, Baidu announced that it had reached a strategic cooperation with Everlight and ARM and integrated DuerOS intelligent voice interactive functions on the chips it produced. Last week, Baidu joined hands with Xiaoyu to launch voice intelligent robot products. In addition, this conference was a grand gathering. Lu Qi, president of Baidu, Kai-Fu Li, an innovation factory, and Yao Chen, an artist, all came to the stage. The operating system on the bottom layer of this product is DuerOS.
Bai Jing, general manager of the Department of Mystery, Jing Ye accepted an interview with Global Internet. He said that the biggest challenge in the current artificial intelligence market is the problem of “user awarenessâ€. Rather than say who can win in this battle, it is better to throw the real question "Can users accept this new service?". "You may eventually fight to the end, the product did not sell much, which is not very good." Jing Hao said.
Jing Yu served as chairman of the Baidu artificial intelligence product committee, Baidu search company product committee chairman, and chief search product architect. Prior to joining Baidu as Microsoft's chief research and development director, is the creator of Microsoft Ice.
So, what plans does Baidu have for smart voice and its DueerOS platform? What will be the future intelligent voice market? Who will swallow this cake? Let's hear what Jing Jing said.
Reporter: We saw Baidu’s determination to be a platform from Lu Qi and your conversation. There are two aspects of doing the platform. The first is that you will deal with hardware manufacturers, such as small fish at home. In the second aspect, you will deal with developers and software. Many hardware manufacturers may worry that Baidu will not own hardware. In terms of software, it is certain that many companies will access your Store. How do you open them up?
Jing Hao: The operating system we are now doing may be more complicated than iOS and Android. Apart from developers and developers, we announced smart chips in Shanghai some time ago. We need to cooperate with chip companies, such as chip authorizers such as ARM, module authorizers, program companies, etc., so the entire industry is in fact quite wide.
In terms of cooperation with hardware manufacturers, we are open to support. In my opinion, the key to an operating system is to put the mentality right. In addition, we have invested a lot of manpower in R&D. This is our attitude toward hardware.
The attitude of developers is like this, I myself judge that in the mobile era, the cost of developing an app is very high, but in the developer group, they are always looking for a new platform to do, often see a new platform Developers will embrace them when they appear.
We hope that Baidu DuerOS is not only a hardware device, but also a hardware platform, so that the company's capabilities can be put on the hardware platform to bring content to users. This is also attractive to developers, and it also attracts many chip manufacturers. force.
What the chip makers do is technically very difficult. The industry is highly competitive. In many cases, chip makers also hope to have more communication with the Internet industry and bring the entire traffic-reduction business to the chip industry. We have to be a platform to face such a crowd, how to serve him, sell more of its equipment, and create benchmarking hardware.
We are looking for more development platforms for many developers, this is the developer's appeal, and we find more sales teams for chip vendors. So from the point of view of our operating system, we give them our capabilities.
Reporter: Now that different manufacturers want to become China's Amazon, Jingdong cooperates with you on the one hand, and his own company also has investment-related technologies. There are also people who go out from Ali and make their own intelligent voice products. From your point of view, if this voice intelligence platform is to win, then the future will be a coexisting state? Or will it be like iOS or Android? Or do you think if you want to win in the future, what are the keys?
Jing Hao: I have a different understanding of your issue. I hope to see more and more companies participate. I am not actually entangled with who can survive because the bigger question is: Is the user accepted? Does the Chinese people and the Chinese family accept? User perception is the biggest problem now. Everyone is talking about this matter.
Why is it a product that everyone thinks can be used instantly? Just because it meets the needs of the entire market, this is critical. The entire market is saying that the combination of voice interaction and home intelligence will make the market bigger, and everyone may find their place among them.
If we look at household appliances, there is no monopoly on any brand of electrical appliances at home, and people of different economic incomes will choose devices with different price positioning. So the family is very interesting in this area. This cake is born with everyone. We especially hope to create a benchmark. Many people will follow this benchmark and go ahead and do more with such equipment. People will think this device can interact with voice.
Reporter: It was mentioned that the secret system wants to be applied to more scenes. Apart from smart home, there are other products that have not been communicated and cooperated this year.
Jing Hao: The family belongs to one of our most important scenes. There are other cars and Apollo plans.
We hope that Baidu's artificial intelligence field will enter the car and carry out voice interaction between people and vehicles. This is a very natural direction. We see some trends abroad, like Google did a good show, telling us how to use voice to communicate with the device.
Today's devices, like mobile phones, are also undergoing continuous iterations. Their microphone capabilities are limited. The current trend is to allow users to communicate using voice when they do not touch the phone.
Reporter: You mentioned that DuerOS will connect more home appliances in your home. Imagine if the toilet or range hood can be controlled by DuerOS in the future. But from Apple's point of view, it may be that the mobile phone is the control center. In Baidu's opinion, what is the control center of this family? Is the phone or another?
Jing Jing: There are many companies working on DuerOS. It is very interesting that everybody wants to be a control center.
I think different devices are divided into two layers. One is whether or not the device can interact with the voice. The second is whether the device can control other devices. This is considered from the perspective of the manufacturer. From the people's point of view, which one am I closest to?
The mobile phone is still not convenient enough for the family scene. Sometimes the mobile phone can't remember where it is. For another example, there is a device in the living room. You were originally in the bedroom and it was strange to walk to the living room again. So there are many possibilities for this control center. On the basis of intelligence, there are many other control capabilities.
Reporter: Just mentioned the three application scenarios of family, car and mobile phone. When I say the same thing to my car or to the little fish, what I actually want may be different. For example, in a restaurant, the scene in the car is to hope to navigate the past. In the family scene, it may be to order the meal. . When you do this, how do you take into account the different semantic requirements of different platforms?
Jing Hao: The operating system we are currently doing is particularly interesting. It is different from another perspective. Another perspective is: Does the device's properties have a microphone? This is the most basic requirement. In addition, is there a screen? Is there a camera? All equipment can probably be attributed to these several categories.
If you have a screen, it will be richer. If you don’t have a screen, try to have more voice interactions. At the same time, the needs of all the different scenarios will converge to the skills store we are talking about today. We will use different skills to meet the capabilities of this equipment. The skills will probably know what kind of capabilities this equipment has and the skills will give him the right ability to give him feedback. . Lu Qi has always said that the system is ubiquitous and ubiquitous because the equipment it sees is a single, modular, and extremely versatile device. This is what we are doing now.
Reporter: At the center of the entire smart ecology, some people think that the technology of voice interaction is the core, and some people think that mastering accurate big data capabilities and being able to obtain an accurate user portrait is the most important. What do you think?
Jing Hao: I think the most critical point is the user side, and end-to-end satisfaction is the most important. Specifically, users need a piece of content. We don't understand the language of the user. You need to find this content on the Internet and play it on this device. This is what all of our partners require.
From the start-up company's point of view, it will speak of the role of technology modules. From the user's point of view, it is the end-to-end ability. I want you to broadcast a song. You must be able to broadcast it. Let you put a movie. You can find this movie and release it. This involves the hardware brand and the entire technology. The middle of the various links, including: microphone, voice recognition, voice playback. Of course, there are technologies such as natural language processing techniques and user portraits. There is also the ecology behind the entire content, information and services, so this is connected.
postscript
Jing Hao said that letting computers learn people's language has always been his dream. However, when building Baidu's voice search and collecting data, he found that although more and more elderly and children began to use voice, the data on the channels tends to be homogenous one year later. "This time, it feels like it will not go long, because the voice data of the users in the Baidu search app is limited by a big environment," he said.
Jing Hao pointed out, "If we put the data of voice on the hardware equipment of small fish at home, the users will express different voice data. So what we do below is to put this platformization capability into new equipment. And new scenes to see more data."
It can be said that Baidu and Xiaoyu have jointly launched new products in the smart home, which is their exploration in the field of intelligent voice, and hopes to start the market.
The future of smart voice may be summarized by the view of Song Yufeng, co-founder and CEO of Xiaoyu. He believes that from the platform point of view, the last intelligent voice to win in China is one or two.
Song Chenfeng said: "The mobile platform in the United States is finally Android and iOS basically eat most of the market, of course, there are some very small, including Microsoft. I think in the voice of intelligent interaction, from the perspective of the platform, probably will eventually It's one or two homes, not too many in China. After landing in the scene, it's not the same. Actually, I think that, as King Jing said, it will be a hundred flowers, there will also be mobile phone era millet, Huawei, OPPO Vivo."
Song Chenfeng thinks, "Baidu DuerOS is more like an Android system. Xiaoyu wants to do it like the millet company under the Android system. Under this era, it can rush out and become a pioneer. We can find some we can subvert this field. This is the definition we give ourselves."
The factory competes for the position of the intelligent voice platform. Baidu does have a certain degree of resource advantage. However, Jing Hao still thinks it is premature to talk about this now. After all, whether users can get used to and accept voice interaction will bring a new lifestyle. It is the top priority of the current market.
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