The latest report issued by Ebay Corporation, which focuses on exports in the Chinese market, shows that through the cross-border e-commerce retail platform for exporting Chinese consumer electronics products, sellers have gradually upgraded the category to higher-end, high-margin, high-tech products.
If we look at the macro statistics of the General Administration of Customs, due to factors such as high unit prices, Chinese electromechanical/electronic products have always accounted for half of China’s total exports. In the first eight months of this year, China's export of electromechanical products was 5.63 trillion yuan, an increase of 13.4%, accounting for 57.1% of the total value of exports. Among them, electrical and electronic products exports 2.45 trillion yuan, an increase of 11%. However, from the macro data, we can not see the specific path of product upgrade.
The title “Leading the Future - eBay Emerging Technology Retail Cross-Border E-Commerce Retail Export Industry Report†(hereinafter referred to as “Reportâ€) shows that in the first half of this year, through the ebay China export platform, smart homes, drones, 3D printing, virtual Reality and smart wearable devices are leading all electronic categories with the highest growth rate, becoming the latest five explosive sales growth points following smartphones.
The relevant person in charge of the report told the First Financial Reporter that the earliest Chinese sellers exported via the ebay platform were mainly electronic product accessories, such as mobile phone shells; after that, along with the rise of China's domestic smart phone industry, mobile phones became sellers of Chinese exports. Explosive products; now, explosion models have entered the more high-end other segments.
"Electronic products have always been the dominant category of Chinese sellers. In recent years, thanks to the popularization and popularization of innovative technologies, emerging technology electronic products on the eBay platform are becoming the fastest growing category in sales of electronic products. This category of growth It also reflects the successful transformation of Chinese sellers towards “high-quality intellectual property†with high intellectual property and high single product profits, said Zheng Changqing, general manager of eBay China.
These products are very fire
Zheng Changqing described to reporters that the global consumer electronics market as a whole has a volume of approximately 800 billion US dollars. These evolving Chinese sellers, through the ebay platform, mainly export destinations to European and American markets. What kind of electronic products are the hottest? The "Report" gives data on five specific products.
The first is drones. Thanks to factors such as industry concentration, brand first-mover advantages and rapid innovation, China's drone industry is in a leading position in the world. According to eBay statistics, the U.S. is still the largest and fastest-growing market for UAV products in China. The sales volume of Chinese UAV sellers in the U.S. market increased by more than 1500% year-on-year, while the European market is also 900%. The growth rate followed. In terms of subdivided categories, handheld drones, underwater drones and multi-functional drones are expected to develop into explosion models.
In the field of smart homes, smart cameras, smart lighting, smart security and monitoring equipment, intelligent humidification and temperature control devices, smart central control and remote control devices are the best-selling product categories for Chinese sellers on the eBay platform. The United States, Canada, and the United Kingdom are the top three destinations for smart home products in China. Australia has become the most potential market for smart home products in China with year-on-year growth of more than 130%; the French, Italian and Spanish markets have followed, and sales have increased by more than 80% year-on-year.
In the field of 3D printing, 3D printers, 3D printing pens, 3D scanners, 3D printing supplies, and other applications of 3D printing products are gradually expanding from industry to medical, automotive, space, education, and other areas. eBay Greater China sellers Sales also ushered in explosive growth over the past year. According to eBay internal statistics, sales of Chinese 3D printing products by sellers have increased by more than 100% year-on-year. Among them, the French, Italian, and Spanish market demand for Chinese sellers of 3D printing products increased by 450% year-on-year. The strong demand from industrial manufacturing powers in Germany has not only become the second largest destination market for Chinese sellers after the United States, but it has continued to grow at a high rate of over 100%.
In the category of virtual reality (VR), the mature VR hardware devices and content are gradually covering the fields of games, film and television, live broadcasting, social networking, media, education, and medical care, while Chinese sellers sell VR panoramic cameras and VR headsets. Device-based VR devices have achieved over 300% year-on-year growth in sales on the eBay platform. As the largest market for sales, the United States has an annual growth rate of more than 350%; Canada and Australia followed closely and ranked second and third respectively.
Finally, smart wearable devices. Chinese sellers' smart wearable devices on the eBay platform include: smart watches, smart glasses, smart headphones, sports bracelets, and more. According to eBay statistics, sales of smart wearable devices by Chinese sellers increased by more than 100% year-on-year. The United States, the United Kingdom, and Germany rank China's top three smart wearable devices market, among which the demand for smart wearable devices in China in the French, Italian and Spanish markets has increased by more than 150% annually, making them the most promising market.
Why are these products fire?
With the rising trend in labor costs, environmental protection efforts and other general trends in the Chinese market, the export competitiveness of “Made in China†has also become a hot topic since the financial crisis.
Through the cross-border retail e-commerce platform (B2C), expanding new sales channels overseas has also become a choice for some highly-skilled, high-value-added electromechanical products companies. In the past few years, domestic mobile phone brands such as Huawei, ZTE, THL, and ZOPO have appeared on the eBay platform. They want to go directly to overseas C-end users through cross-border e-commerce retail channels.
Take ZTE as an example. In 2012, ZTE stated that it will sign an agreement with Ebay to improve its distribution channels in the United States. This is one of the company's major measures to expand the US terminal market. In May 2014, ZTE Mobile announced that the world’s first OpenC smart phone equipped with the latest Firefox operating system has landed on the US, UK, and German eBay websites as well as the eBay Global Purchasing Hub. As one of the earliest smart phones equipped with the latest version of the Firefox operating system, ZTE OpenC is priced at $99.99.
Over time, many Chinese sellers focused on electronic products have gradually emerged in this field by virtue of their innovative R&D, strong manufacturing base, and long-term insight into the electronic consumer market. However, in the face of the ever-changing new electronic products market, how to find new outlets for product competition is one of the important tasks for Chinese sellers to continue to develop new markets and maintain their leading edge.
Cui Cairu, the founder and CEO of A-Sure Technology Co., Ltd., which includes a number of cross-border e-commerce outlets such as Ebay and Amazon, has a lot of experience. In the segment of smart car accessories, they have taken over. This category has more than half of its exports on the ebay platform. He told reporters that he would select products with high gross profit margin and technological content. Although the previous period invested more energy, the advantages will increase with time, accumulate more advantages and form long-term competitiveness.
According to the “Reportâ€, the emerging technological steps originally used in industrial fields such as artificial intelligence, virtual reality, and drones have gradually penetrated into the commercial and civilian fields. The diversification of the application scenarios in the consumer market has also accelerated the pace of product upgrading. This will drive the upgrading of the entire emerging technology electronics industry. At the same time, the post-90s and the post-00s that have high acceptance and high replacement rate consumption characteristics of this category have gradually become the main force of consumption. This young consumer group labelled “Digital Native†is more inclined to search for, compare, and purchase products through Internet channels such as e-commerce platforms, which also greatly promotes the sales of emerging technology products on the e-commerce platform.
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