In the annual research and analysis of how consumers in Zhongyikang identify and address pain points with water purification products, it becomes clear that this year's key user concerns are as follows:
First, the unit is too large.
Second, users are unsure about changes in water quality.
Third, they don't know when to replace the filter core.
Fourth, the water output is low.
Fifth, wastewater cannot be reused.
Sixth, there is a high amount of wastewater.
Two years ago, the top concern was whether the water was properly purified. The second issue was the high wastewater ratio, followed by other problems. What does this mean? A few years back, even though products were well-marketed and functional, consumers were still very concerned about whether the water was clean or not, and they lacked confidence. The second main issue was that while pure water products solved the water quality problem, the wastewater rate was too high. However, things have changed now. Wastewater ratio has dropped to sixth place, and water purification is no longer among the top concerns. This shift shows that as these products become more popular, consumers are developing more rational expectations or higher demands.
This year, space-saving designs, increased water output, maintenance reminders, water quality monitoring, lower wastewater ratios, and smart features have become the key selling points and development focus for water purification products.
**Smaller size, more space-saving.**
Kitchens often have limited space, with over 70% of households having kitchens under 8 square meters. Under-sink water purifiers need to be compact, making product size a crucial factor. Many brands have reduced their units' dimensions to around 80–100 cm. For example, the Angel A6 and Angel New A6pro models have significantly smaller sizes compared to traditional models—reducing from 248mm to 166mm. Other brands are also trending toward more compact designs, which makes them more suitable for tight spaces.
**Second, solving the issue of small water output.**
The market has shifted from smaller volumes to larger ones. Last year, 50-gallon units accounted for 35%, but this year it’s down to 26%. Meanwhile, 400-gallon units rose from 34.6% to 41.5%, and large-volume models like 500 and 600 gallons have seen significant sales growth. In particular, Angel has led the market with a 144.3% year-on-year increase in the large-volume segment. This trend reflects a growing demand for more efficient and powerful water purification solutions.
**Third, addressing the wastewater ratio.**
Wastewater concerns have moved from second to sixth place, indicating that consumer doubts have been largely resolved. Previously, the wastewater ratio was 1:3, then 1:2, and now it's 1:1, with over 50% of products achieving this efficiency. While fewer than 28.6% of products had a ratio above 1.5:1, this has improved to 35.6%. Additionally, some brands are exploring ways to reuse wastewater for other purposes, offering innovative and sustainable solutions.
Another detail worth mentioning is noise reduction. While the national standard is 65 decibels, top industry models operate at 40 decibels. In August, Angel released a new model that achieved an impressive 34.8 decibels. This quiet operation has become a major selling point, as consumers now value both performance and comfort.
**Intelligence is another key area.**
Consumer concerns about water quality changes are still significant. Water purifiers must ensure clean water, but if the system itself isn’t maintained, it could lead to contaminated water. Today, sensors, testing devices, and cloud computing technologies help provide real-time data, allowing users to monitor usage effectively. Smart features have become a major trend, with the market share of smart water purifiers rising from 5.4% to 8.9%. This indicates that intelligent functions are now a critical factor in consumer decision-making.
Internal PCB Antenna
An Internal PCB (Printed Circuit Board) Antenna is a type of antenna that is integrated directly onto the surface or embedded within the layers of a printed circuit board. This design approach offers several advantages over traditional external antennas, making it a popular choice for modern electronic devices such as smartphones, tablets, laptops, and wearable technology. Internal PCB antennas are a versatile and efficient solution for modern electronic devices. Their space-saving design, durability, and performance characteristics make them an attractive alternative to traditional external antennas.
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