New Apple Tucao

Yesterday, Apple formally released the iPhone5s and iPhone5c two mobile phones. The first time China entered the starting market, it will be listed on the 20th of this month. However, this high-profile conference was only unpleasant. Apple went to the altar with a colored plastic coat and the Chinese version was higher than expected. Surprisingly, the lack of innovative new products did not make the fruit feel itself. happy. In the end, the release of this new product, which is full of expectations, has become a vomiting meeting.

New product launches US stocks dropped sharply

Early in the morning, Apple held a press conference at its headquarters in California. Apple CEO Tim Cook released Apple's two new mobile phones iPhone5s and iPhone5c.

Compared to the iPhone 5s, the main upgrade is the A7 processor with a 64-bit architecture. Apple claims that this is the world's first smartphone with a 64-bit processor. The biggest highlight of the function is the new fingerprint identification security function “TouchID”. When the user taps the home screen button, 5s will automatically recognize the user’s fingerprint and then unlock it. In addition, iPhone5s colors are dark gray, white with gold, white with silver three, while cancelling the main black from the first generation of iPhone.

In contrast to the material of the FRP body that started with the iPhone 4, the iPhone 5c uses a one-piece plastic shell and has five green, white, blue, pink, and yellow body colors to choose from. This has always been extremely conservative in color. For Apple, it is undoubtedly a great breakthrough.

On the day of the conference, Apple's stock price fell 2.3%, closing at 494.58 US dollars per share.

China conference is a laughing stock

Before this, a news once made China's media and consumers excited, and Apple will hold a new product launch in China. It will only be a few hours apart from its US conference. However, yesterday morning, the "press conference" held at Beijing Guomao Phase III Apple China Company Office was only a video playback with Chinese subtitles added.

According to a reporter at the scene, when he arrived at Apple's office, he found that only a screen was set up on the wall of the conference room. Dozens of folding chairs were placed in front of the screen. The scene did not see the high-level figure of Apple and the scene. Leading domestic operators. Around 10:00 am, the media found that the big screen on the wall began to play the video of Apple's conference in the United States in the early hours of yesterday. This is exactly the same as the live broadcast that they saw on the Internet yesterday.

"I didn't think that the so-called Apple China conference would be this way. It's too ridiculous," the media source said. However, the only gain for the media in the field was that they had the opportunity to experience new products for the first time.

Apple announced that the two new iPhones will be listed simultaneously on September 20 in mainland China. This is the first time in iPhone history that China will be used as the starting market. The price of the iPhone 5s 16GB/32GB/64GB in the mainland is 5288 yuan, 6088 yuan, 6888 yuan; and the price of iPhone 5C16GB/32GB is 4488 yuan and 5288 yuan respectively.

Mistakenly colored plastic? Samsung smiled.

Apple's old friend Samsung was criticized for insisting on using a plastic body on a mobile phone. It is expected that Apple will produce a plastic version this time. A netizen commented in the comments: "This Samsung is elated: Is plastic = cheap?"

The high-end atmospheric glass fiber reinforced plastic body, coupled with the classic deep black and white color, this is the iPhone always gives people the feeling. But from now on, all this has changed. 5S is the gold most favored by upstarts, 5C is yellow, blue, white, and green. With the plastic body, netizens lament “how do you think 5C feels like a cottage?”

4488 yuan? Say a good cheap version of the previous, "Apple will be out of a low-cost mobile phone," the news is almost known, the industry forecast price will be around 3,000 yuan. The final price of 4,488 yuan is surprising. If it is a mobile phone that focuses on the low-end market, the price is undoubtedly high and the configuration is too low.

Operators cooperate with Telecom Unicom to launch simultaneous sales
In the domestic market, operator customization is undoubtedly the main sales channel for the iPhone. China Unicom and China Telecom, which had previously established partnerships with Apple, have also begun to rush to announce pre-sales information before and after Apple’s release. Yesterday, after the conference, China Unicom announced the launch of product pre-sales, and said it would officially launch the sale on the 20th. Prior to this, China Telecom had actually started booking and said that it would be the first domestic carrier to introduce iPhone5S and 5C. This shows that China Telecom should also sell at the same time.

Mobile or November release
This time, the most important news of cooperation is the cooperation between China Mobile and Apple. Although the two sides have not announced any cooperation, the reporter saw at the telecommunications equipment network access management center of the Ministry of Industry and Information Technology that the licenses for the iPhone5s and 5C are clearly marked with products supporting TD-LTE, which undoubtedly shows that China The efforts to introduce the iPhone over the years have finally worked, and Apple has finally launched an iPhone that supports China Mobile's 4G standard. However, due to the fact that both sides have not announced the cooperation, it is reported that the cooperation between the two parties may begin in November.

Expert review marketing errors ruined Apple's efforts

"Apple's efforts in products were completely destroyed by this bad marketing." Li Yi, secretary general of the China Mobile Internet Industry Alliance, bluntly told reporters that Apple's product confidentiality work has been extremely poor, the outside world has long been The news about 5C was generally interpreted as a low-cost version. The already pre-conceived consumers were greatly disappointed after the release of new product prices.

"At the time of confidentiality, Apple could not keep it. When the rumor came up, it did not come out to clarify. 5C's product may have been ruined by Apple." Li Yi believes that Apple's conference in China is also an extremely Failed announcement planning, drawing a tiger is not a dog. "Apple must have someone come forward to apologize to the consumer and take responsibility."